{"id":6837,"date":"2026-08-27T11:12:41","date_gmt":"2026-08-27T09:12:41","guid":{"rendered":"https:\/\/stopalzheimer.be\/?p=6837"},"modified":"2026-09-03T14:35:29","modified_gmt":"2026-09-03T12:35:29","slug":"veritas-stop-alzheimer-40000-euros-recherche-alzheimer","status":"publish","type":"post","link":"https:\/\/stopalzheimer.be\/nl\/veritas-stop-alzheimer-40000-euros-recherche-alzheimer\/","title":{"rendered":"Veritas x Stop Alzheimer : Une id\u00e9e simple, un impact national."},"content":{"rendered":"\n

Veritas x Stop Alzheimer : Une id\u00e9e simple, un impact national.<\/h2>\n\n\n\n

Parfois, une belle collaboration na\u00eet d\u2019une id\u00e9e toute simple. Chez Veritas, quelques paires de \u00ab chaussettes Alzheimer \u00bb sont devenues une v\u00e9ritable campagne, rassemblant collaborateurs, clients et grand public autour d\u2019un m\u00eame objectif : faire avancer la lutte contre Alzheimer.<\/h4>\n\n\n\n

Une id\u00e9e simple. Un impact national.<\/h3>\n\n\n\n

Tout est parti d\u2019une id\u00e9e simple et concr\u00e8te : vendre des \u00ab chaussettes Alzheimer<\/a> \u00bb dans l\u2019ensemble des magasins Veritas<\/a>.<\/p>\n\n\n\n

Veritas <\/a>et Stop Alzheimer<\/a> ont uni leurs forces pour cr\u00e9er la chaussette Alzheimer<\/a> : une chaussette qui a du sens.
Pens\u00e9e pour \u00eatre port\u00e9e tous les jours, con\u00e7ue pour faire bouger les choses.<\/p>\n\n\n\n

Derri\u00e8re cette simplicit\u00e9 apparente, une m\u00e9canique de grande ampleur<\/a>. Un spot t\u00e9l\u00e9vis\u00e9 co-brand\u00e9<\/a>, des displays en magasin, la mobilisation des \u00e9quipes en interne et une communication digitale men\u00e9e tambour battant ont permis de donner une v\u00e9ritable visibilit\u00e9 \u00e0 l\u2019action et de sensibiliser un large public \u00e0 la cause.<\/p>\n\n\n\n

\n
\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Le r\u00e9sultat : 40 000 \u20ac<\/strong> ont \u00e9t\u00e9 r\u00e9colt\u00e9s d\u00e8s la premi\u00e8re ann\u00e9e pour soutenir la lutte contre Alzheimer.<\/p>\n\n\n\n

Des milliers de clients ont contribu\u00e9 \u00e0 leur mani\u00e8re en achetant une paire de chaussettes. Ils ont choisi le confort tout en offrant de l\u2019espoir aux personnes touch\u00e9es par la maladie et \u00e0 leurs proches. Un petit geste qui, multipli\u00e9 par des milliers, a permis de soutenir concr\u00e8tement la recherche sur Alzheimer.<\/p>\n\n\n\n

Unis dans la lutte contre Alzheimer<\/h4>\n\n\n\n

L\u2019impact de cette collaboration va bien au-del\u00e0 du montant r\u00e9colt\u00e9. Les collaborateurs comme les clients ont \u00e9t\u00e9 activement associ\u00e9s \u00e0 un objectif commun. L\u2019initiative a ainsi pris une dimension toute particuli\u00e8re au sein de Veritas.<\/p>\n\n\n\n

Pour les collaborateurs, cette collaboration a donn\u00e9 une nouvelle dimension \u00e0 leur travail quotidien :<\/p>\n\n\n\n

\n

Chez Veritas, nous trouvons important de nous engager dans des initiatives qui font r\u00e9ellement la diff\u00e9rence. La collaboration avec Stop Alzheimer rev\u00eat donc une valeur toute particuli\u00e8re : ensemble, nous contribuons \u00e0 sensibiliser et \u00e0 soutenir une recherche qui concerne tant de familles.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Pouvoir contribuer, aux c\u00f4t\u00e9s des clients, \u00e0 la lutte contre Alzheimer a \u00e9galement donn\u00e9 encore plus de sens \u00e0 cette initiative :<\/p>\n\n\n\n

\n

La collaboration avec Stop Alzheimer donne une dimension suppl\u00e9mentaire \u00e0 notre travail. Savoir que, avec nos clients, nous pouvons contribuer \u00e0 la recherche et apporter de l\u2019espoir \u00e0 tant de personnes rend cette initiative tr\u00e8s particuli\u00e8re.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Cet engagement collectif est \u00e9galement une source de fiert\u00e9 au sein de l\u2019entreprise :<\/p>\n\n\n\n

\n

Je suis fier que Veritas s\u2019engage aux c\u00f4t\u00e9s de Stop Alzheimer. C\u2019est formidable de voir comment une entreprise, ses collaborateurs et ses clients peuvent, ensemble, contribuer \u00e0 une meilleure sensibilisation et soutenir une recherche dont le besoin est plus que jamais essentiel.<\/em><\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n

Veritas a fait son choix. Et vous, quelle sera votre id\u00e9e ?<\/h4>\n\n\n\n

Veritas <\/a>a choisi les \u00ab chaussettes Alzheimer \u00bb : une action qui correspondait parfaitement \u00e0 l\u2019entreprise, \u00e0 ses collaborateurs et \u00e0 ses clients.<\/p>\n\n\n\n

Chaque entreprise est diff\u00e9rente. Vous avez une id\u00e9e ou l\u2019envie de vous engager dans la lutte contre Alzheimer ? Ensemble, imaginons l\u2019engagement <\/a>qui vous ressemble et qui correspond \u00e0 votre entreprise.<\/p>\n\n\n\n

Envie d’agir ?<\/strong><\/p>\n\n\n\n

\n
Contactez-nous<\/mark><\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Veritas x Stop Alzheimer : Une id\u00e9e simple, un impact national. Parfois, une belle collaboration na\u00eet d\u2019une id\u00e9e toute simple. Chez Veritas, quelques paires de \u00ab chaussettes Alzheimer \u00bb sont devenues une v\u00e9ritable campagne, rassemblant collaborateurs, clients et grand public autour d\u2019un m\u00eame objectif : faire avancer la lutte contre Alzheimer. Une id\u00e9e simple. Un […]<\/p>\n","protected":false},"author":9,"featured_media":5711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"locatie":[],"class_list":["post-6837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campagne"],"acf":[],"yoast_head":"\nVeritas x Stop Alzheimer : Une id\u00e9e simple, un impact national. - Stop Alzheimer<\/title>\n<meta name=\"description\" content=\"Veritas x Stop Alzheimer : une action solidaire qui a permis de r\u00e9colter 40 000 \u20ac pour la recherche contre Alzheimer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stopalzheimer.be\/nl\/veritas-stop-alzheimer-40000-euros-recherche-alzheimer\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veritas x Stop Alzheimer : Une id\u00e9e simple, un impact national. - 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